In short, it can be said that it is a modern concept and by adopting it profit can be earned on a long-term basis. This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches.
Companies use these orientations as a basis for their marketing campaigns. It may work in some cases, but entails the risk of focusing too much on the own operations and losing sight of the real objective of marketing — satisfying customer needs and building relationships.
The customers do take care of the price of the products, its availability, etc. Retaining existing customers rather than attracting new ones. The Production Concept is one of the oldest orientations.
But a customer does really need a floppy disk? The product and production concept Product Concept: The Sales Concept focuses on the needs of the seller.
Its greatest drawback is that it is not always necessary that the customer every time purchases the cheap and easily available goods or services. Its central tenets crystallized in the s. Submit a Comment Your email address will not be published. It aims to meet the present needs of consumers and businesses while simultaneously preserving the ability of future generations to meet their needs.
The marketing concept possibily sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. So focusing only on improving your products does not mean success.
The fast-food hamburger industry offers tasty buty unhealthy food.
However, it is the basis of all marketing activities and determines how a company will deal with customers, customer needs, the design of products etc. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.
Under this concept, it is believed that mere satisfaction of the consumers would not help and the welfare of the whole society has to be kept in mind.
Here the company makes sincere efforts towards retaining the customers and also attracting new ones. Here the management focuses on creating sales transactions rather than on building long-term, profitable customer relationships. Therefore, the aim is to improve the product.
This concept is near to right in applying promotion but still not considering customers before making products. Marketing is all about satisfying customers for retaining long term relationship results in long term profits.Every company can have different ideas or philosophy.
For example, a particular company can have its idea or philosophy that if the production is done on a large scale, the cost would be less and the product would be sold automatically. There are five different marketing management orientations, each a big-picture approach to how companies can sell to consumers.
The sales orientation, for instance, assumes product quality and customer satisfaction are unimportant matters, and the only thing that matters is closing the sale.
MARKETING MANAGEMENT ORIENTATION Marketing management orientations are different marketing concepts that focus on various techniques to create, produce and market products to customers. The management usually focuses on designing strategies that will build profitable relationships with target consumers.
Holistic Marketing: Holistic marketing is the latest phase in the evolution of marketing. As globalization, mass production, and big data became prevalent across industries, marketing evolved to be more targeted and specific across many different potential channels.
Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do.
There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the marketers to achieve organization goals.Download