As ofthere are only 33 regional specialty breweries and the market is by no means saturated yet. Strengths of Breckenridge Brewery The company has a visionary leader in Richard Squire who is also the founder.
Studies have shown that there is a growing market for "alcohol pops" which is a mixture of alcohol with fruit juices or sodas. Five other brewpubs were subsequently opened in other states.
Although the start up costs of such breweries may be high, this has not deterred new competitors from entering the business. Richard turned his passion for brewing good home made beer into a lucrative business. Although the industry is still growing, it is slowing down in as compared to earlier years.
Breckenridge Brewery has not ventured into any other markets besides the home country. There is a huge potential in global markets as American products have a high take up rate due to the influence of American culture globally.
Richard has a good partner in Ed and they complement each other. As ofBreckenridge Brewery has only expanded eastwards and the west side of the country is relatively untouched. Richard believes that his vision for the company, a two-tiered concept with a top microbrewery producing fresh, quality beer and a chain of brewpubs, has potential.
The number of regional specialty breweries has grown steadily from 1 in to 33 in However, from its opening tillthe brewpubs have not turned in a profit although the main brewery was making money.
The company is now at the crossroads.
According to Exhibit 2 in the case study, there were only distributors in 32 states and that leaves a potential to sell to the other 19 states as well.
He opened a second brewery and brew pub in Denver in November There are also many pressure groups in America, e. More youngsters especially women are taking to these drinks as an alternative to beer. Threats in the Industry Environment As the craft beer industry is still growing, there is always a possibility of new entrants.
This brewery had a maximum output of 60, barrels per year after expansion. Inhe started his first Breckenridge Brewery and Pub at Breckenridge which has a production capacity of 3, barrels per year. In the mid s, Breckenridge Brewery started expanding eastwards and their first brewpub outside Colorado opened in Buffalo, New York in December The management team is also dedicated to the company and many of them have substantial experience in their respective fields.
As the majority of these specialty breweries only operate in the United States, protecting their home turf is vital for their very survival.Brewing Change at Breckenridge Brewery This Research Paper Brewing Change at Breckenridge Brewery and other 64,+ term papers, college essay examples and free essays are available now on ultimedescente.com Autor: review • December 12, • Research Paper • 1, Words (7 Pages) • Views.
Professional Academic Help. Starting at $ per pageOrder is too expensive? Split your payment apart - Brewing Change At Breckenridge Brewery Essay. Breckenridge Brewery has grown from a small brewpub into one of the most successful craft beer and restaurant companies in the nation. Learn more!
Brewing Change at Breckenridge Brewery INTRODUCTION Breckenridge Brewery is a craft brewer which was established by Richard Squire. Richard turned his passion for brewing good home made beer into a lucrative business.
Brewing Change at Breckenridge Brewery Essay - Brewing Change at Breckenridge Brewery INTRODUCTION Breckenridge Brewery is a craft brewer which was established by Richard Squire.
Richard turned his passion for brewing good home made beer into a lucrative business. Breckenridge Brewery is an American brewing company based in Littleton, Colorado. Select beers can be found in 42 US states.
The company was purchased by Anheuser-Busch InBev in History Founding. Breckenridge Brewery was founded in Breckenridge, Colorado, by Richard Squire in It was.Download